Yes, we can write paragraph after paragraph on why we’re such big fans of print advertisements and materials, but then it always comes down to the numbers.
Will I see a return on my investment?
If so, how much?
Aren’t my marketing dollars spent better (and wiser) online?
People hate getting all that “junk mail.” Why would I use my hard-earned money to print something that’s going to end up in the trash?
Doesn’t print require millions of trees to die each year?
All good questions, and rather than give you a long harangue about each of them, we think the numbers speak for themselves:
Only 11% of cut forest trees are used by the entire paper industry.
51.5 tons of paper is recovered from recycling each year, enough to fill the Empire State Building 124 times.
There are more forests in the US and Canada than there were 50 years ago.
The paper industry plants three times more trees than it cuts.
“To address climate change, we must use more wood, not less. Using wood sends signals to the marketplace to grow more trees.”
– Greenpeace Co-Founder Dr. Patrick Moore
One million printers are manufactured every day.
You would read this 10-30% faster if it were printed on paper.
In the past year, Direct Mail response rates are up 14%, while email response rates are down 57%.
96% of News Reading is still in print.
An average person wastes 2.4 times more energy powering a single computer than on the energy used to produce the paper they use in a year.
So what do you think?
Numbers are hard to argue with, and we are constantly working to make our practices as green as we possibly can.
If you have any questions or are in the market for a local printer, Kinetica Print stands by ready to help with all of your printing needs. Please feel free to reach out to us right here and we’ll be in touch with you ASAP.
Have a great week!
Sources: paperrecycles.org, Printing Industries of America, The Design Inspiration, International Data Corporation, Nieman Foundation for Journalism at Harvard, Promotional Products Association International